SEO Strategy Fundamentals for Beginners

So you’ve just acquired a spanking new domain name always try for a domain that has your keywords in it. Lately, it’s been a lot of work that you have spent the past days building blogs and posts, battling with annoying WordPress templates and odd HTML tags, but no one has visited. All your work is sitting there, but there isn’t one person who is aware you exist. This can become quite a problem especially when you are starting and trying to get indexed in Google. This can become a great problem if you are in a particularly crowded niche. You must make Google aware that your site is out there even if you are not. Well, you have found yourself a good piece of advice in this article. 

H1 tags

So what are h1 tags? As some of you may know, ‘H1’ tags are part of the HTML language. They are known as headings and are quite simply the heading that goes between the and the body of your HTML document, or the title of the article. So will you be changing your main title to one of your h1 tags, well then that is just common sense. The reason why is that we have been trained to use HTML. It is much easier to create a tag that will help you improve SEO and at the same time help you make the design of your site much more friendly to Google. So if you can use structured data, which is a topic on its own, you can save yourself a lot of tweaking. It will also make your site much easier to make accessible to as many people as possible.

How do we use it?

It is as simple as you can use it. You can put your h1 tag below each article, where the article title is one of your keywords. For example, you have just written an article about the benefits of aloe vera flower extract, you would want to create an h1 tag for it. You can even keep the title at the end i.e. ‘H9 Aloe vera Flower’). This gives it maximum relevancy and will help you to beat the Panda.

As you are starting to make your WordPress site then you will be used to the aloe vera flower technique as that is what most of the beginners use. So you will be in danger of not creating enough backlinks to your site because it is important enough. Stay away from making your h1 tag show up more than 3 or 4 times. Keep the tags below 3 if possible. This will help minimize the number of Work at Home Search Engine optimization mistakes that you will make.

Use the WordPress HTML Validator this is a free plug-in that will help you to ensure that your WordPress pages and posts are correctly coded.

Disable inner links for example you could have a link that is under the fold. This means that the visitor is not 3 or 4 clicks away from your content. Simply put your link in a straight forward like ‘Read more about utilizing WordPress for small business’. If you continually link to off-site content than this is going to appear trustworthy to Google and the other search engines.

Statistics of your traffic

That’s all information that Google has to offer any Webmaster. It’s algorithmic, and it’s boring! No-one has 100% of the answers so, therefore the statistics will tell you where you are getting your traffic from. They will also let you know how many of your visitors came from your main keywords and products. This is a great tool, and it’s free to use.

Keyword Density

The density of your keywords plays a big role in search engine optimization. The suggested density of keywords per page is anywhere from 3% -8% if you have a single blog post.

This makes for a roughly average blog post of 400 – 600 words. With this level of density, it’s clear that you are going to need to have a fairly long time before anyone gets to read your post.

Long-tail keywords

It’s long before you hit the top 20 in Google for a search on a keyword. Keywords with four or more words have longer legs that are, in effect, more refined.

I would suggest sticking with short-tail keywords of around four to six words, but once you have built your keyword density you may have to go for long-tail keywords.

Using Google’s Keyword Tool you’ll be able to get information on what people are searching for and also how many searches are made for a certain keyword each month.

In summary, if you want to be clear about where you want to be positioned on search engine results pages, I would suggest that you start working on your WordPress SEO site. The WordPress platform has several SEO-friendly plug-ins that make onsite optimization much easier.