Given the similarities between the structure of a WordPress website and the structure of a Google Website, I figured that it might be a good idea to compare them both.
Yes, they look alike, but there are key differences as well. And while doing the comparison, I had to remind myself that Google rankings are based on a very large number of factors, while rankings on the WordPress Graphics Setting Page tend to be more granular.
Use the plugins
The first thing I noticed was that the WordPress Google Ranking Measurement Plugin did not like my permalinks. It seemed that these were too long and could not exceed 2 or 3 keywords. Listing my keywords and using hyphens could not only cause the WordPress ranking to register fewer points but also create problems when people search for my keywords.
The second thing I noticed was duplicate content. Both the Google SEO Plugin and the WordPress Google Ranking Measurement plugin accepted the description and category meta tags that I had created for my homepage. However, they saw errors in the other meta tags that I did not list: keywords and description. They recognized the errors but still assigned them bogus points. They were completely useless for search purposes. I had to file several duplicate-content requests to get them to convert to correct counts.
Using of meta-tags
The keyword meta tag wasn’t structured at all like the other meta tags. There was no support for using the old “comma” operator, nor were there anywhere to use the id flag. It was hard for me to imagine that there were many pages like that.
The description meta-tag gave me only a few clues as to what Google thought my page was about. The blog that I reviewing was about handsome older men (worthy of a category), and the blog that I had to lengthen with content and focus was on intelligent conversation ( soften spots, etc.). Interestingly, the description meta tag had no mention of the words “head” “the” or “the.” My title (and this is important) had “The Tail of Fortune.” Note that first, the blog title and then the meta description meta tag had nothing to do with the web page titles and description.
From these two meta tags alone, it is clear that Google does not see these as important. But, there are more subtle indicators that Google is not as oblivious to these tags.
For example, you can visit the documentation available on the Google site to access the sc Universe program. There you can access the alt tags for images, and every image that Google has indexed on the web. It is handy to be aware of what Google sees in images when it comes to SEO.
If you are using Google Analytics, then you will be aware of this as well. Its tagline is “You’ll know where to find the best keywords to drive traffic to your site.” The tagline is also the title of the webpage. It comes in HTML format and is NOT the title of the web page you are viewing.
For the best photos go to Flickr.com. This means that you want to look at the tagline for Flickr before you click on the link. This is also why I suggest that you make a different title for every web page.
Other important things
If you use the WordPress blog, you will find that you can download plug-in code that will supply your title tag with appropriate keywords. You can then download the plug-in code. It is rather painless. All you do is just be logged in to Google, and then click on “iencies” in the left column. You can then download the plug-in code. It is pretty self-explanatory.
You can then go ahead and create a couple of these keyword laden link Exchanges. To do this, you would have to create a page that features your keywords, and links to another site with the same keywords in the hyperlinks. Then you would click on the “Publish” button, and then you would notice that every time you click on the hyperlinks on the new websites that they would re-link to your site.
You can now browse the results in the left column and click on the latest websites to go to their web pages. The first thing that you should notice is the web address of the top-ranked website. It will tell you the title of the website as well as the keywords that it is using. Now you can see that if the keyword is featured on the web page, then the web address has a good chance of being ranked in the top ten search results. Now you can see why search engine optimization is becoming more important every day.
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